A print equipment manufacturer embarked on a comprehensive transformation to expand its portfolio by adding print services. The initiative encountered significant challenges including cost overruns, misaligned timelines, and risks to the target go-to-market date.
Conducted a thorough review of costs, risks, dependencies, and deliverables to revise the program roadmap with updated timelines and budget.
Collaborated with delivery teams to build a robust solution and data architecture, resolving key dependencies to accelerate CRM delivery.
Enabled the CRM platform to support the full client lifecycle — from lead capture to service delivery — covering the combined print equipment and services portfolio.
Implemented a new governance structure to enable parallel execution of value streams, improving schedule efficiency and cross-team accountability.
Identified adverse impacts on enterprise sales and service functions including time delays, quote accuracy gaps, and contract issues.
Successfully launched the new CRM platform supporting the expanded print equipment and services portfolio.
Parallel value stream execution improved schedule efficiency and reduced overall program risk.