OPTIMIZING TV AD SPEND
OPTIMIZING TV AD SPEND
Business goal:
To optimize TV commercial spends by synchronizing TV commercial spots (offline) and paid search campaigns (online) to identify best performing slots.
For more information, contact us
Challenge:
The client’s online and offline campaigns were not coordinated and they were unable to understand the ROI on their TV commercial spends.
Solution:
A proprietary machine learning attribution algorithm was designed to analyze 3500 ads, each with distinct baseline and viewership patterns. A technology stack that used HDFS, Flask, MongoDB, AWS was used.
