Optimizing TV Ad Spend

Business Goal: To optimize TV commercial spends by synchronizing TV commercial spots (offline) and paid search campaigns (online) to identify best performing slots. For more information, contact us Challenge: The client’s online and offline campaigns were not coordinated and they were unable to understand the ROI on their TV commercial spends. Solution: A proprietary machine learning attribution algorithm was […]

Demand Forecasting and Capacity Planning

Business goal: Global capacity planning – Identify macro risk factors and predict demand. For more information, contact us Challenge: Picking and choosing the right set of data from a vast number of sources including social media, web forums, news sources and blogs. Solution: By first defining the context, Cueris was able to analyze data streaming […]

Continuous Patient Monitoring

Business goal: Preventing deaths in rural areas due to Cardiac Events. For more information, contact us Challenge: People living in remote, unconnected villages often have poor or no access to a physician. Unnecessary deaths are commonplace due to undetected cardiac events. Solution: LifePlot connected care framework was used to save lives. Primary health care workers […]

Forecast Sales Using Historical Data and External Factors

Business goal: Analyze historical sales growth to create forecasts. In addition, analyze sales composition and regional sales data to underline the importance of regional shops. For more information, contact us Challenge: It is a challenging task to accurately link and co-relate future sales data from the internal ERP system with historical sales data. Moreover it […]